Tag Archives: text message

Mobile Marketing Predictions from ClickZ.com for 2010

Christopher Heine reminds us that in spite of more popular app marketing, the proportion of cell phone subscribers who use their mobile internet is still low compared to those who use SMS Text Messaging and that marketers would do well to remember this. Continue reading

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Jingle Bells, Texting Sells.

Text Messaging makes the perfect medium to reach frantic consumers as they shop. It is quick, convenient and can be very time sensitive. Buyers are time (must get all the gifts bought and home before I pick the kids up from school), and price (they just couldnt resist spending a few more dollars on one more thing for little Johnny’s stocking) conscious. Continue reading

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SMS Text Marketing vs Twitter – Getting the most from 160 Characters.

A recurring question we hear from potential clients is ‘Why should we use your text messaging services when we can get twitter for free?’ This was particularly prominent at the Western Food Services show where a number of savvy restaurateurs had already some experience of tweeting. Well, they both use 160 characters. And they can both appear on your phone. Except one costs money and the other one is, well, free. Continue reading

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Text Sells: Hooters show off a great set of results from SMS Campaign

Whilst a TV advertising campaign such as the one run by Hooters may be beyond the realms of affordability for many high street restaurants and small businesses, there are a number of points that we can take from the Hooters campaign that are simple and affordable. Continue reading

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How appropriate – New York Times sings the praises of Text Message Marketing for Small Businesses

Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read. Continue reading

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Make your advertising interactive with text

Ok, so every year you place a small ad in the Yellow Pages to make sure than when somebody looks for a place to go on a Friday night, or somewhere to get a great pizza, you get noticed. Does … Continue reading

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